New Delhi / Team Digital. Shah Rukh Khan’s most awaited film Pathan has only a few days left to release. Through this film, Shah Rukh is going to be seen on the big screen after about four years, for which the fans are looking very excited. Makers have taken a special step for Pathan. In which a strategy has been prepared that none of the actors present in the film will give an interview to the media.
Big decision of the makers of Pathan
King Khan i.e. Shah Rukh Khan, Deepika Padukone and John Abraham will not come in any media controversy, because neither the actor will say anything nor there will be any controversy on it. A similar strategy was also followed in Ajay Devgan’s film ‘Drishyam 2’. The reason behind this is that a lot of money is spent in the promotion of the film, which the makers can save for the future and bring it to some other use.
Film in controversies before release
In this regard, the expert says that ‘the problem with Pathan is that the film has come into controversy even before its release. There was a lot of ruckus in many places in the country regarding the color of Deepika’s bikini. After which there was a demand to boycott the film. After this, if Starcast says such a thing in the interview, due to which there is a controversy, then the problem will arise and negativity will start to be generated regarding the film. Let us tell you that the trailer of the film has been liked by the audience. At the same time, advance booking of ‘Pathan’ is also going well. In such a situation, what is the need of interview to the starcast of the film.
Not promoting is not a new thing
Film producer Amul V Mohan says that ‘not giving interviews for a film is not a new thing. Earlier the same happened in ‘Drishyam 2’. At the same time, Shah Rukh Khan is returning to the big screen after four years with Pathan. It is an eventful film for all. YRF promotes its films very sensibly and intelligently. In such a situation, the non-promotion of Shahrukh’s film is not a new thing.
20 to 25 crores can be saved
Taran Adarsh says that it takes a lot of money to promote a film. Broadly speaking, it takes up to Rs 12 crore for the promotion of a film. It includes everything from star cast visits to malls, interviews and more. A big film like ‘Pathan’ will have to go to a lot of places for promotion, for which hotels will be booked, including everything from make-up to food and drink, about 20 to 25 crores are spent in promotion, which the makers can save. Huh.’