New Delhi / Team Digital. Entertaining one and all, Bigg Boss season 16 is one of the most successful nonfiction television reality shows ever. Superstar Salman Khan, who has been hosting the show for 12 consecutive years, has played a key role in making it a success that it continues to be today. The highlight of the show is that it is known for bringing some of the most interesting and well-known faces of the country under one roof, however, there is no doubt that it is a Big Money game, which is played by the show brand, sponsorship , achieves through the promotion of the film and in many other ways. According to media experts, last year Bigg Boss OTT collected 120 crores. While had earned 150 crores in advertising revenue since. Moreover, as the popularity of the show continues to grow, its revenue for this season can be easily estimated to be around 180 to 200 crores.
After ruling the TV sets of the country for a long time, the show has seen its revenue grow with each season. This season of Bigg Boss has seen a growth of 41% and 40% in viewership on TV and OTT respectively.
Salman Khan’s presence as the host of Bigg Boss is not just limited to attracting the audience, but the superstar himself carries a huge brand value, which attracts the attention of many brands. Big Boss today has become such a platform where everything becomes multiple, be it entertainment or money. With each season Bigg Boss has been seen rising in stature, as well as the investments in it.
Well, the strength of the show is wholeheartedly Salman Khan and that is the reason why brands don’t shy away from shelling out huge bucks on the show. From its presenting sponsor, ‘powered by’ sponsors, ‘driven by’ sponsors to trending partners, the show has got a strong financial backing. It is actually an attractive show for brands, film promotions and advertisers to establish their brand or product and attract more and more people towards them.
