New Delhi / Team Digital. If we thought Punjabi music was just synonymous with commercial rap, bangers and club hits, Coke Studio India opening artist Burra is here to change the game. Breakout song ‘Udja’ singer is all set to redefine Indian music as he celebrates the “real” sound of India. The song has crossed 27M views within just one week of its launch. From which it is clearly seen that this song is winning the hearts of people online.
‘Udja’ song for hope and faith
Produced by Oof and Savera (of ‘Gehraiyaan’ album fame), co-performed with Jasleen Royal (music director/lyricist and Filmfare award winner) and supervised by veteran Bollywood director and lyricist/composer Ankur Tiwari, ‘Udja’ A song about hope and faith. The lyrically heavy and beautifully woven track with swadeshi and electronic music elements exudes the untouched beauty of regional music in India fused with an emerging modern sound of youth and wonder. Receiving immense love, appreciation and support from audiences spread across a diverse range of age groups, cultures and backgrounds, ‘Udja’ has cemented its place as a bona fide hit as netizens flock to Coke Studio’s official social media pages Can’t stop gushing about the track.
Objective to introduce Punjabi music
Talking about the release of the song, Burra said that “My aim is to give India its first ‘Good Boy’, or as it is called ‘Biba’ popstar in Punjabi and I have my eyes set on taking original Punjabi music to the world. Ready for.. Punjabi music is much more than just rap. We still have a lot to discover and share about the charm, soul and magnificence of our regional music. core, while tying it to emotions and everyday vulnerabilities. It has the power and potential to be truly global and that’s the dream I live by.”
Singer further added that “Udja is my tribute to the community I come from and the country I belong to. It is a sign of hope that we should have as a generation. I am glad that it is being appreciated by the fans and the audience.” It has come together so well. I aspire to be the first Punjabi musician to land in India with a Grammy in the next two years. The 27-year-old artist, formerly a video producer and scriptwriter for TVF (The Viral Fever) He harnessed the craft of content creation and was involved in the process of creating hit shows like ‘Flames’ eventually building a cult following with viral music – the video “Delhi Ke Sardar Boyz” which he co-wrote and featured in performed. Since then, as he found his calling in music, Jasdeep switched full time over the years with the trades of becoming a self-taught producer, composer, singer and songwriter. As a freelancer and Jio Saavn And with a series of singles released on labels such as Gully Gang (Hausla, Bliss, Kaloli, Kinnu Main Sunawa) and up The success with Coke Studio India has come at a great moment, as the artist embarks on a live performance tour (already performed at major international festivals like Magnetic Fields Festival, Lollapalooza India) is a suitable precursor for
The image of Punjabi pop stars we are familiar with, Burra is a wind of change. Will have to wait to see what this young star has in store for listeners far and wide.